Katarina Witt
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Katarina Witt

Katarina Witt

Worked closely with two time Olympic gold medalist, Katarina Witt to clarify the core elements of her evolving brand identity.

Kurvenstar, 2014

Brand system for a women’s fitness studio founded by Katarina Witt. Elements included brand story, logo, tag line & campaign concepts.

The Official Katarina Witt Website, 2009 – 2011

Website design, copywriting and positioning for her career transition from professional figure skater to media personality.