Bic: My Story
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Bic: My Story


Bic: My Story Campaign

Together with Kaleidoscope Marketing Group, in 2007 I developed the design concept and related graphic elements for the “My Story”an  in-school campaign targeting the US tween market through a writing program for students, parents and teachers conceived to inspire creative writing.


The program included:
-The “My Story” logo
-Layouts for booklets & brochures
-Poster designs
-Graphic elements